Almost half of America’s kindergarteners enter school unprepared, the U.S. Department of Education says – and low-income children are a year or more behind. Parents know they’re a child’s first teacher, but don’t always know how to encourage early learning – and don’t think they have time to do what it takes.

That’s why United Way SB6 helped create the national Born Learning public engagement campaign. Born Learning helps parents, grandparents and informal caregivers use everyday activities to create learning moments for young children – and have fun doing it.

Born Learning translates expert research into easy, “doable” action steps to help young children learn. It’s built on the idea that children are born learning, so parents and informal caregivers can enrich that learning in everyday moments – doing laundry, running errands or cooking dinner. Find out more at www.bornlearning.org.